ABOUT MR. AJAY KUMAR

Mr. Ajay Kumar, today is the New Global Face of Indian Luxury Fashion. Having redefined the way Indian men perceived fashion since his debut collection at 2015 Gen Next Lakme Fashion Week, India. Mr. Ajay Kumar’s narrative prints amalgamate stories rooted in Indian culture and heritage to inspire global audiences by bringing out the Indianness flamboyantly moulded in contemporary style and a sartorial touch.

Born in 1978, Ajay Kumar graduated from Fashion Design course at National Institute of Fashion Technology, New Delhi in 2003; winning the ‘Most Practical Menswear Collection Award’. Since graduating, he has worked under prestigious menswear brands across India such as Unistyle Images, Blackberry’s, Indigo Nation, Reid & Taylor, and finally as Head of Design – Casuals, Peter England. He was instrumental in evolving the complete brand imagery of Peter England design, marketing campaigns, styling and retail experience.

But a strong desire to make his own mark in fashion inspired him to quit his high profiled job in 2014. Ajay’s fascination for ornate prints, bold eye-catching patterns and keen sense of design aesthetics has been the conceptual underpinning of his eponymous brand ‘Mr. Ajay Kumar’. 

The brand is a reflection of his persona and comes out as strong, bold, eclectic, flamboyant, yet emotionally rooted in heritage and grounded by sustainable practices of engineered prints, minimal wastage pattern making, local sourcing and digital printing to create graphic masterpieces onto handwoven and natural fabrics giving it an avant-garde look. At LFW Spring-Resort 2016, Ajay launched his equally vivacious womenswear line to cater to the ever-growing popularity for his print designs amongst women.

The brand has showcased 5 seasonal collections at Lakme Fashion Week, India, a heritage  line Rajasthan Heritage Week, Dec, 2016 on invitation from the Govt. Of Rajasthan, Ministry of Textiles, a resort line at Swim Week Colombo in Oct, 2017 and two international showcases at 2018 and 2019 Harbin Fashion week, China on invitation from the  Hong Bo Group and China Garment Association.

Featured on the front-pages of Deccan Herald, The Hindu and in top fashion magazines such as Vogue China, Harpers Bazaar China, GQ India, Vogue India, Vogue China, Elle India, Maxim India, Verve India, Filmfare, Cosmopolitan, Femina and worn by celebrities such as Salman Khan, Farhan Akhtar, Ayushhmann Khurrana, Hrithik Roshan, House of Gypsies (music band), Rohit Khandelwal (Mr. World) and styled brand campaigns for top Indian brands like Peter England, Mr. Ajay Kumar’s work spans fashion, celebrity styling and retail.